Upgrade your plan to Placement
Upgrade!
A one-stop programmatic ad tech course for a successful career
Adtechademy is where aspiring digital marketers come to accelerate their careers & join a world-class community. Our graduates join tier 1 companies such as LogicServe, AffinityX and GroupM.
Online
Format
14th Nov, 2020
Start Date
12 Sessions
Curriculum
Internship Program
Across Our Partners
4 Weeks
Duration
Program Overview
Key Highlights
Get a digital certificate plus a verified, customized online badge
Adtechademy has trained over 500 students
Network with peers at our online events and discussion section
Student Support is available 7 days a week, 24*7. You can directly reach out to your Account Manager or write to us at [email protected]
Learn with students across India from various backgrounds
Get 1:1 mentorship with our team
Apply for our internship program
Advance your career through our recruitment outfit
The Adtechademy Programmatic Certification Course is designed to build your technical acumen, enhance your decision-making and strategy skills, and ultimately further your career as a specialist and leader in the Programmatic Advertising field.
Syllabus
Best-in-class content designed to demystify concepts and provide the right mental framework to succeed in your career
Top Skills You Will Learn
Programmatic Strategy, Campaign Set-up & Optimization, Data Strategy, Measurement Protocols
Job Opportunities
Prog. Campaign Manager, Ad Ops Analyst, Prog. Account Manager, Client Servicing Lead, Digital Lead
Who Is This Program For?
Digital Marketeers, PPC Specialists, Graduate Students, Client Leads, Marketing Professionals, Freshers.. Anyone!
Minimum Eligibility
Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)
Adtechademy
Programmatic Advertising:101 - Certification
Become a part of an internationally strong alumni network with Adtechademy. Build you connections and grow your career.
Get your own certificate plus a digital badge and a customized, verifiable and unique certification profile
Boast your final graduation score and speak boldly about the mosti industry relevant topics and skill-sets
Your Mentorship Team
Directly connect with industry leaders and ex-students who have built successful careers. They will be your mentors.
Sri Bhaskar
Sri Bhaskar
Director, Programmatic - Jio
Akshay Shetty
Akshay Shetty
Manager, Programmatic Buying - GroupM
Marshall David
Marshall David
Ex-Director, Programmatic and Precision - Unilever
Kavita Yadav
Kavita Yadav
Senior Programmatic Specialist, Havas Media, Canada
Murali Dharan
Murali Dharan
Ex-Head, Programmatic, Publicis Group, Malaysia
Syllabus Download Brochure
Best-in-class content designed to demystify concepts and provide the right mental framework to succeed in your career
The On-Set of Digital Marketing
The Fundamentals of Auction-Based Buying (Real Time Bidding, Frequencies etc.)
Programmatic Advertising vs Standard Display (GDN)
Organisation Set Up, Roles & Responsibilities
Interaction Processes with Agencies & Brands
Best Practices in terms of team Set-Up
DSPs, SSPs, Ad Servers
DMPs & Tag Management Solutions
How these Technologies Interact & Best Practices
DSP: The What’s and Why’s
The far-reaching benefits of this Technology
Real-Time Bidding - Cookie Syncing & Match Tables
Open Auction, Private Auctions, Preferred Deals and Programmatic Guaranteed Deals
Which buy type to use & When to use them (An Automobile Case Study)
Waterfall bidding & Header Bidding
Brand Safety – Definition, Technology and Rules of Thumb
Viewability – Definition, Industry Benchmarks and Technologies
Industry best practices for Air-Tight verification
Standard Measurement Methodologies – CTRs to CPAs
How to strategize custom Measurement Protocols for your Brands
Attribution – Definition of the current Attribution Model and the need for other models
The Serving Functionality – How Ad Servers enable effective creative management
The Tracking Functionality – The One-Source-Of-Truth for reporting
The Attribution Functionality – Path-To-Conversion reports, Multi-Touch Attribution Models & More
1st Party, 2nd Party and 3rd Party Data Definitions & Sources
Introduction to the Data Management Platform (DMP)
Using a DMP to effectively become Brand Digital Strategists & Consultants
Success Story 1 – Drive Prospecting through effective use of 1st and 3rd Party data signals
Success Story 2 – Driving Brand Lift through intelligent Audience Segmentation
Success Story 3 – Deliver Performance through Advanced Insighting and Data Analytics
Revision Crash Course and Summary
The Buying Module: How do we effectively set up an entire end-to-end Campaign
The Reporting & Audience Module: How we create various types of Audiences and Reports
The Floodlights and Audience Insights Module: Generating FLs and Audience Insights
The Deals: Setting up Private Auctions, Preferred Deals & Programmatic Guaranteed Deals
The Ad Serving Module: How to set up an effective Ad Serving campaign structure
The Reporting Module: Different reporting capabilities and how to pull them
The Attribution Module: How to pull Path-To-Conversion reports and apply models on them
16
Hours of Video Content
8+
Hours of Live Learning Sessions
5+
Real Industry Case Studies
4
Technology Platforms Covered
Our Internship Program
Work across our own programmatic consultancy and with our agency partners.
.svg)
Rotational Program Design
Get inter-departmental exposure across Ad Ops, Campaign Set-Up, Reporting and Optimisation Insights
.svg)
Live Campaign Exposure
Shadow and Take Part in Live Projects & Campaigns for major Brands across the Country
.svg)
Gain Experience Certificates
Upon successful completion, gain Experience Reference Letters to propel you on your Programmatic Journey
Our 12-Session Training Program
14th November 2020 - 19th December 2020
8 videos + 4 Live sessions
16 Hours of Video Content
Meet with Industry Veterans
Understanding the shift in digital advertising, stages of the customer journey and where paid media fits in is essential to any successful marketing, brand awareness or competitive positioning strategy. In this video we take a small tour on the history of display advertising and how programmatic came to be.
Loading a webpage to delivering an Ad most appropriate to you - A series of tasks happen in just 0.36 seconds. In this video, watch us unbox the The Technology Stacks (Tech Stacks) involved in this digital landscape and help you get familiarized with the names and utilities.
On the outside, they seem like a platform that’s used to simply buy ad space from publishers, but they are actually comprised of many different components that work behind the scenes, each playing a key role in the management, delivery and optimization of ad campaigns. Let’s take a closer look at these various components with our Anatomy of a Demand-Side Platform
We have broken DV360, the marketing leading Demand Side Platform, into two live, 2-hour long sessions. In this session, our platform Trainer, Sagar, would be taking you through the Campaign Setup Process from the basics of a 4 layered set-up to the intricacies of the Audience Combinations, Bidding Methodologies and Best-Practices
In the Part 2 of the DV360 Platform Training, Sri Bhaskar would be taking you through the Auxiliary features such as creating Audience Segments, Generating Floodlights, Performing Negotiations and Pulling Vital Reports. The DV360 Live Platform Training will conclude in this session.
The term Programmatic is widely used in the digital advertising world and is synonymous with RTB or Real Time Bidding. However, Programmatic has evolved over the last few years and it is important to distinguish between the ever growing list of acronyms and ways in which you can buy or sell digital advertising. To put it simply, RTB is not Programmatic, but rather the protocol and just one of the ways in which advertising is bought programmatically.
We’ll explore below the types of Programmatic deals that advertisers can buy or sell with.
These 3 concepts are paramount to the success of a campaign as hygiene and quality across these directly impact Brand Positioning. Programmatic buying occurs across a very cluttered ecosystem of ad inventory. We cover the Best Practices in Brand Safety and Viewability and ensure Ad Fraud is minimized across your campaigns
Learn about the different Measurement protocols that the industry abides by and the drawbacks with some of them. We will cover the basics of Measurement & Attribution, and through case Studies, understand how Custom Measurement and Attribution can help place your strategies above the rest. We will also go over the Ad-Server, the technology that empowers Attribution Modelling
In this module, we ae going to learn how to understand Data as it stands in the Advertising Technology spectrum. Knowing who the consumers, the billion data points, patterns and behavior all account to the four lettered word - Data. What is it, how is it handled and how do we effectively use them to make optimal marketing strategies.
You will receive a Final Assignment to complete within 5 days. Everyone who scores above 70% will be receiving a Digital Badge. You will also take part in the final closing words from the MadSapiens team with announcements of future collaborations and opportunities.
The Adtechademy Advantage
Student Support
- Student Support is available 7 days a week, 24*7.
- You can reach out to your AM directly or you can write to us via [email protected]. We are always here to listen and help.
Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders.
- Receive one-on- one feedback on submissions and personalised feedbacks on improvement.
Q&A Forum
- Timely doubt resolution by Industry experts and peers.
- 100% Expert-verified responses to ensure quality learning.
Expert Feedback
- Personalised expert feedback on assignments and projects.
- Regular live sessions by experts to clarify concept related doubts.
Industry Networking
- Live sessions by experts on various industry topics.
- One-on-one discussion and feedback sessions with industry mentors.
Admission Process
Bachelor's Degree, no prior experience required (knowledge of basic digital marketing would be beneficial)
Learning Options
4500Silver MembershipCORE |
6,000Gold MembershipCORE + Internship |
10,000Diamond MembershipSilver + Placement & Interview Assistance |
|
|---|---|---|---|
| Number of Topics | 31 | 31 | 31 |
| Access to all modules | |||
| Access to live Q&A Sessions | |||
| Mentorship from a member of our mentor panel | |||
| Pacing Sheet and DV360 platform walk-through | |||
| 4-week Internship program | |||
| Priority access to our recruitment team | |||
| Interview & CV assistance | |||
| Register Closed | Register Closed | Register Closed |
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stoping you?
By clicking Start Application, you agree to our terms and conditions and our privacy policy.
Continue With emailWhat Included in the Price
What is Lorem Ipsum?
- MBA (Global) Degree from Australia's leading Business School
- Earn Advanced General Management Program from India's leading Business School
- Alumni Status from Deakin Business School & IMT Ghaziabad
- Industry relevant curriculum for Career Enhancement & Growth
- Regular interaction with Global Faculty & Industry Experts
- Peer-to-peer interaction via offline networking events
Our Learners Work At
Our Internship Program has been developed with the Industry's finest, keeping your Growth and Development in mind every step along the way
Testimonials
What Our Students Think
Marshal David is an enthusiastic evangelist and exceptional educator. He demystified Programmatic and its multifaceted dimensions in a concise 6 week course. My team of 5 and I have emerged from the course with an in-depth understanding of fundamentals to advance strategy and are confident to incorporate this product in our offering.
Programmatic Advertising courses are very difficult to find and are unnecessarily complex and difficult to process. Understanding this Market gap, Marshall's course is very well structured and he has managed to simplify complex topics in a manner that is digestible.
This course helped me a lot in understanding the basic of programmatic which involved theory and practical knowledge as well. The instructor is well versed in explaining the details of every topic. Thank you Marshall!
A must join course. I had been running GDN campaigns from past few years, but after doing this course I started to feel the potential of display advertising is much more. This course is so well created that it explains end to end process and all the platforms that take part in Programmatic ad buying. Not only that even the Measurement and Attribution is so well explained with convincing examples. I definitely recommend this course to the digital marketers especially those who work in PPC.
While doing this course, I realised that there is so much more to programmatic advertising. I also received strong insights that really helped me with my job. The way Marshall has put things forward and structured the course is amazing. Highly recommend this course!
Marshall and his team carry tonnes of experience in the field of programmatic so going through this course with them felt like a cakewalk. They manage to strike the perfect balance between handholding & testing you as well as keeping interaction levels high throughout the course. DSPs, Ad Servers, Data Management Platform and DCM walkthroughs made it super easy to make reconnaissance with the platforms we were already used to. Big thumbs up to madsapiens for letting us into this world and adding to our skills!
I was struggling to learn Programmatic with the study material available online through Google Support. There were no good videos available which could help me either. I came across Marshall's course and immediately joined it. He made me understand the concepts so easily that I would recommend everyone to join this course. His knowledge about the domain is unbelievable!
It's been a great experience taking up this course with Marshall. It significantly contributed to clear my basics, connect the dots on how different technologies work in marketing to drive results. I feel more confident in all my practical projects as my queries are addressed and resolved by an industry expert with proven case studies
Firstly I'm really thankful to you for all the insights regarding programmatic advertising. Though I was aware of other aspects of Digital Marketing, this course has greatly enhanced my knowledge the technologies to another level! The way you presented this course really helped! I hope to excel in it and be a part of the expansion of programmatic Team in Bayleaf! Thank you MaDSapiens! I will surely learn other courses with MaDSapiens as well.
Course Eligibility
We have a payment process which has online payment, card payment and UPI enabled through PayU. In case you face any trouble, please write to us at [email protected] or reach us directly through 8825622743
You can start the process by clicking on Register Now. The entire process will take you no more than 10 to 15 mins to complete. It involves completing a short onboarding form and completing your payment in order to receive your email ID and password for the platform.
Yes, we are very efficient in running corporate training programs as well. We have done this for brands such as Forbes, Amazon, AffinityX and First Page Digital. Drop us an email on [email protected] to begin the process.
This course is designed to accommodate both freshers and experienced professionals. As a result, you do not need to have any qualifications or experience beforehand to join this course. In fact, we are more motivated by freshers joining this course than experienced professionals in this space.
If you choose to drop out before completing the first 3 modules of the course, you can drop off with a 75% refund provided to you within 7 working days. You just have to let your AM know and drop us an email on [email protected]. It is important to mention that no student has ever had to take this step in our program!
Yes there is, you can have a look and download our syllabus through this link
The internship program is provided to every CORE student who graduates with a score higher than 75% (in most of our batches, 95% of the students graduate with a score beating this requirement). It is also provided to every student who purchases the Silver Program (Core + Internship). Please check our Pricing Plans to understand this further through this link This program allows you to set up, optimize and report on live campaigns enabling you to gain valuable work experience through us.
The CORE portion of this course runs for a month. Post that, we have a 1 month internship program as well for those who graduate with a 75% score and for those who have signed up for our Silver Package (CORE + Internship)
Please call us immediately at +91 9167911541. We will get that sorted for you. You can also drop a note to [email protected].
Yes you do! Please have a look at this link to learn more about this.
Yes it does. You will have a mentor assigned to you with whom you can have direct conversations and contact. They will be your guide across this course and you can have direct communication with them 1:1
We have live sessions every weekend which would have to be done at the time allotted to the students. These sessions are done together with Industry Leaders and hence the slot cannot be repeated nor missed. Apart from that, the rest of the course is free-paced at our own speed. We do, however, recommend that you finish the modules according to the weeks that have been allotted to the modules for optimal learning this link
Nope! This course content is 100% yours for the rest of eternity. You can always reach out to the friends you have made in this course and your mentors to network outside of this program and continue to ask questions and have conversations and debates.
